We clarify your audience, offers, success metrics, and must-have features (e.g., booking, WooCommerce, memberships). I map goals to pages and user flows so design supports business results.
Deliverables: brief, site map, success KPIs.
2) Wireframes & content plan
Low-fidelity wireframes focus on structure and messaging first. We outline headlines, CTAs, and trust elements (reviews, awards, guarantees).
Deliverables: wireframes, content outline, form/CTA plan.
3) Visual design
Modern, elegant, and on-brand. I use a scalable design system (colors, type, spacing, components) so pages look consistent and professional.
Deliverables: style guide, key page mockups.
4) Build in WordPress
I develop clean, maintainable WordPress builds—custom themes or carefully tuned theme/page-builder setups—using best practices for accessibility and editor-friendly content blocks.
Deliverables: staging site, custom blocks/modules, editable sections.
