Core and More Fitness: a website built to fill the books
Core and More Fitness is a private 1-on-1 personal training studio in Clapham, London. Their website puts the proof — rating, team, testimonials — first and makes booking a free consultation one click away.
Core and More Fitness (formerly Revolution PT) is a private training studio on Abbeville Road in Clapham, with 10+ years in business and a team of four trainers covering strength and conditioning, rehab, pre/post-natal training, nutrition coaching and boxing. A private studio lives or dies on trust, so the website has to prove the coaching is safe, experienced and worth the price before anyone books a call.
Show proof fast
The homepage opens with the 4.9★ Google rating and real client testimonials.
Cover every service and area
10 services and 7 local areas (Balham, Battersea, Stockwell, Brixton, Wandsworth and more) each get their own page.
Make booking effortless
“Book Your Free Consultation” and a WhatsApp link sit in the first screen.
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The goal
Help busy SW London locals see proof quickly and book a free consultation without friction.
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The outcome
The new site presents Core and More Fitness as a private, trusted studio with proof up front and a one-click path to a free consultation.
At a glance
Client
Core and More Fitness
Industry
Personal training studio
Location
Clapham, London. Serves Balham, Battersea, Stockwell, Brixton and Wandsworth
Four parts working together: a trust-first website, local SEO, GEO so AI tools can find and quote the business, and a fast mobile experience.
Website Design
A homepage that opens with the 4.9★ Google rating and a clear “Book Your Free Consultation” action.
Testimonials and the four-person trainer team shown early for trust.
Dedicated pages for 10 services and 7 local areas across SW London.
A four-step “How It Works” section, an FAQ, a gallery and a blog.
Outcome: 18 consultation bookings per month
Local SEO
Title tag and H1 built around “Personal Training in Clapham”.
Local-area pages for Balham, Battersea, Clapham South, Clapham Common, Stockwell, Brixton and Wandsworth, plus 10 service pages.
Canonical tags, index-and-follow robots, Open Graph and Twitter cards, and an XML sitemap index.
A blog on strength training, weight loss and local personal training topics.
Outcome: 5 Google Maps position for “personal trainer Clapham”
GEO · AI Search
An llms.txt file that lists the service, location, team and blog pages for AI tools.
robots.txt open to all crawlers, including AI search tools.
An FAQ and clearly named audiences (post-injury, pre/post-natal, menopause) that AI answers can match to a searcher’s need.
Individual trainer profile pages, so AI tools see real, named coaches behind the studio.
Outcome: 5 AI visibility result, named by ChatGPT for “private personal trainer Clapham”]
Speed & Performance
95+ PageSpeed scores: LCP, CLS and the mobile performance score.
Outcome: 95 the PageSpeed result
Before and after
Measure
Before
After
Change
20 + Consultation bookings per month
4
20
16
5 Average lead reply time
5
5
5 Google Maps position for "personal trainer Clapham"
30
5
25
The finished work
Merazul did a fantastic job designing our website. He understood our vision and transformed it into a modern, professional website that perfectly represents our personal training and fitness business.
Core & More Fitness, Personal Training & Fitness
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